Though numbers may vary, according to BITKRAFT Ventures, video games represent a $336 billion industry and have emerged as the world’s largest media category in recent years. Currently, the gaming
industry encompasses an estimated 3.24 billion active online gamers globally, and experts forecast this number to exponentially grow. Though the numbers may speak for themselves, the community established by gamers speaks volumes. Gamers are passionate about their favorite games and willing to spend money in order to retrieve the most from a game, whether it’s spending on a new upgrade, spending on a new avatar, or spending on an in-game item that gives them an advantage.